Reach New HomeBuyers
• They’re optimistic, credit-worthy, powerful spenders regardless of economic conditions
• Spend 60% more on household purchases in the first year than non-movers
• In total, spend approximately $170 billion annually on move-related goods and services
• Make most of their household buying decisions within the first 90 days after move-in
• Spend more in the first three months than their established neighbors spend in two years
• Have no existing buying loyalties and are receptive to trying new products and services
• Are five times more likely to become long-term customers as compared to existing residents